Healthcare advertising on Google has the strictest policies in any sector. We navigate them daily. You get compliant campaigns that generate real patient appointments.
Healthcare is one of the most restricted categories on Google Ads. Pharmaceutical terms, before/after claims, and certain medical keywords trigger automatic disapprovals. Meanwhile, Dubai's competitive clinic market — dental, cosmetic, medical tourism, wellness — means getting through policy isn't enough. Campaigns also need to convert. Paidads.ae specialises in healthcare Google Ads that pass policy on day one and generate appointment bookings at a predictable cost.
Google restricts healthcare ads around personalised health content, before/after imagery, and certain pharmaceutical terms. One policy violation pauses your entire account. We maintain a pre-approved keyword list and ad copy framework specifically for UAE healthcare advertisers.
Dubai's patient base spans over 200 nationalities. Arabic, English, Hindi, and Tagalog are all primary search languages for medical services. Single-language campaigns miss 60%+ of your potential patient base.
Dubai actively markets itself as a medical tourism hub. Your clinic competes not just locally but against international search queries from patients planning treatment abroad. Capturing this traffic requires specific landing pages and messaging around medical visa facilitation.
We pre-screen every keyword, ad copy variant, and landing page against Google's healthcare policies before launch. Zero disapprovals means zero downtime and consistent data. KPI: 100% campaign approval rate on launch.
Separate campaigns in English, Arabic, and Hindi with native-speaker reviewed copy reach Dubai's full patient demographic. Each language group gets tailored landing pages with culturally appropriate imagery. KPI: 40% of leads from non-English campaigns.
We integrate Google Ads with your booking system — whether Calendly, a custom form, or a phone call — so every appointment booked from an ad is tracked and attributed. KPI: Cost per booked appointment under AED 150.
For clinics offering cosmetic, dental, or specialised procedures, we build dedicated landing pages targeting patients from India, Europe, and GCC who are actively comparing international treatment options. KPI: 20% of leads from international source markets.
Yes, dental services are generally approvable on Google in the UAE. We manage dental Google Ads campaigns regularly. The key restrictions are around before/after imagery and certain cosmetic claims, which we navigate as standard practice.
We work with all licensed healthcare providers in Dubai — DHA, HAAD, and MOH licensed. We verify licensing as part of our onboarding process to ensure campaign compliance.
We use Google's call conversion tracking with dynamic number insertion, giving you full visibility into which keywords and ads are driving phone inquiries — not just form fills.
Yes, with specific safeguards. Cosmetic procedure ads require careful keyword selection and ad copy that avoids restricted claims. We have an established framework for cosmetic clinic campaigns that maintains compliance.
Depending on the specialty, AED 80–200 per booked appointment is achievable. High-competition specialties like cosmetic surgery may be AED 300–500 per appointment but with significantly higher patient lifetime value.
Book a free 30-minute audit. We’ll review your current setup, identify quick wins, and show you exactly what we’d do differently.