| Google Shopping Feed Quality | Poor product feed quality leads to low Ad Rank, disapproved products and wasted spend on wrong queries. | Expert product feed optimisation covering titles, descriptions, GTINs and custom labels for maximum Shopping performance. |
| ROAS Cannibilisation Between Campaigns | Overlapping campaign targeting causes internal competition that inflates CPCs and distorts performance data. | Proper campaign segmentation with clear audience and product category boundaries and negative keyword management. |
| Peak Season Budget Management | Eid, White Friday and National Day spikes require 5–10× normal budgets but exact timing is unpredictable. | Automated budget rules with dayparting adjustments and emergency budget scaling protocols for peak events. |
| Attribution Across Multi-Device Journeys | Customers browse on mobile and convert on desktop. Last-click attribution undervalues upper-funnel mobile spend. | Data-driven attribution model with cross-device tracking to accurately credit all touchpoints in the purchase journey. |